In this article, published in 2006, Paul provides advice to the HR community on how to get started in CSR. It was written at a time when CSR was commonly managed by either the Human Resource or Marketing and Communications Departments.
Some top tips provided by Paul included answering the following questions: Why are you bothering to do it? What issues really matter to the business and why? Who needs to be involved? How best to manage it and then subsequently how best to communicate its results and to who?